Allan Skok

With a passion for health and well-being and a keen eye for business, Allan Skok is a driving force at Sanctuary Day Spas. Under his direction, Sanctuary Day Spas has become one of the most recognized and trusted brands in the industry, offering a broad range of progressive spa treatments as well as several non-invasive medical treatments provided under the care of a plastic surgeon. He oversees all seven Sanctuary locations, working closely with the general managers from each, and also manages all marketing and communications efforts for the company. Prior to joining Sanctuary in 2007, Skok co-founded and advanced a successful automotive distribution company. He is also President of the Spa Industry Association of Canada (Leading Spas of Canada) and a part-time instructor of a Spa Entrepreneurship business course to aesthetic students at Toronto’s Seneca College.

How do you keep things modern and fresh in the spa?

My involvement in SIAC / Leading Spas of Canada allows me to keep a pulse on things.

My favourite way to relax is…

Standing sideways on a surfboard, kiteboard, wakeboard, snowboard, or standup paddleboard.

The secret to good customer service is…

Take the time to speak to your guests in person. It’s amazing how many people don’t do this.

My motto is…

Do unto others as you would have them do unto you.

The hardest thing I ever did was…

My Bar Mitzvah at age 13. I can’t think of anything worse than singing in public in Hebrew.

I got into this business because…

I really believe in living a fun, balanced, and healthy lifestyle and this business allows me to practice what I preach. I also felt that it was one of few industries that wasn’t being outsourced overseas at the time.

My guilty pleasure is…

Menchie’s strawberry-flavoured froyo with Skor toffee pieces, coloured sprinkles, white chocolate chips, and cheesecake pieces.