BABOR’s new campaign amplifies empowerment

BABOR Skin Care has launched Nashville AMP’d, a new empowerment campaign that builds on the messages of its All Woman Project. Encouraging women to feel confident about themselves, regardless of their appearance or perceived flaws, the new campaign showcases the stories of six Nashville recording artists, including Lindsay Ell, Kelleigh Bannen, Candi Carpenter, Mickey Guyton, Sarah Davidson, and Kalie Shor. The company has also created a limited-edition custom-sleeved Perfect Glow Ampoule Concentrate. The set includes seven concentrated, natural active beauty ampoules sealed in a single dose glass ampoule. Light-reflecting illuminating pigments create a natural glow and help even skin tone, while Perfection Peptide P3 promotes natural skin rejuvenation.