Cosmoprof showcases leading beauty trends from across the globe

On February 19, Cosmoprof North America (CPNA) co-hosted a teaser of the latest global beauty trends at the Ron Robinson Flagship Store in Santa Monica, California. The event featured trends discovered at three of Cosmoprof’s global events hosted in Bologna, Hong Kong and Las Vegas. The event included a panel discussion, which allowed a unique opportunity to hear from recognized tastemakers and trendsetters. The discussion was hosted by recognized beauty experts, including Daniela Ciocan, Marketing Director of CPNA, and Arthur Chipman, Producer of LA Fashion Week. “Cosmoprof is the only beauty platform that offers a truly global showcase to the industry,” said Ciocan. The event featured several brands from each of their previous events, many of them making their U.S. debut. Trends highlighted included: girl power, sustainability, portability, cooling, and the marriage of beauty and technology.