Santa’s Getting Ready— Maybe You Should Too

It’s never too early to plan for a holiday marketing boost—and it’s not just about gift certificates. Last year, Urban Spa in Peterborough, Ont., launched 12 days of giveaways. According to its website, the spa invited the public to nominate a deserving person every day in the two weeks leading up to Christmas. Nominations were received through Facebook and Instagram, and each day a winner was picked for a special prize like a free service, a gift basket, or a product discount. You can find hundreds of other ideas online. Some spas are sending e-cards with warm holiday messages that also let clients know about seasonal promotions. How about a fundraising event to send a message of giving? Gift ideas and complementary gift wrap with product purchases make holiday shopping a little bit easier. And don’t forget to add a festive touch to your space—and your website. This year, eco-friendly, natural décor will be popular with natural pine and jute accents.

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