The Smooth Truth
The esthetic and beauty industry is constantly on the lookout for better ways to fight those infernal follicles. And spa clients are willing to spend the money.
Manning Up: How to attract male clients, and keep them
Reluctant men become loyal clients when you understand their needs and expectations.
All Together Now: Modern spas cater to everyone
How the industry is welcoming everyone - not just women.
Indulging the male client
How Original Grooming Experts, worked on making their barbershop-salon hybrid a more inviting place for male clientele.
Labour Day Saviour: Scandinave Spa Blue Mountain
When labour day plans are cancelled, a visit to Scandinave Spa saves the day.
Transformation at Eforea: Spa at Hilton is more than skin deep
Spa gets world-class makeover to entice a new crowd.
The man list
The recent explosion of made-for-men options means men don’t have to use their wives’ products any more.