The golden years

Your clients in their 60s and beyond are living life to the fullest and looking beautiful while doing it. Hollywood celebrities like Helen Mirren and Diane Keaton show us that with the right care, mature skin can have that beautiful glow and your 60-plus clients are finding fresh new ways to keep their skin looking as young as they feel.

IT’S IN THE DETAILS
New breakthroughs in anti-aging technology are happening every day and offer real results. “Make a decision of what you want to see change in your skin and then go for it,” says Natalie Pergar, the international trainer coordinator for Eminence Organic Skin Care. For the best results, she suggests targeting specific areas by using products that produce a plumping effect to fill wrinkles in around the eyes and lips. “Within that age group, in particular, clients should be looking at volumizing, firming, and trying to build it up from underneath.”

ALL-OVER CARE
“One of the most important beauty tips when we get older is to maintain hydration,” explains Phil Hudson, a compound pharmacist and co-founder of Avaria Health & Beauty Corp. By the time you hit 60, skin turnover slows down and dryness creeps in. In order to prevent this, it’s important to moisturize twice daily and exfoliate weekly.

“Suncare is very important and sun exposure is 80 per cent of the reason why the skin ages,” says Pergar. She suggests using a strong SPF on the whole body including the hands, chest, and breastbone which are the most exposed areas, as well as some of the most aging.

NATURAL CHOICES
“There’s a natural communication that happens between our skin and things that come from the earth,” says Pergar. Clients in their 60s and older are looking for natural options that won’t be harsh on their skin.

“Essential fatty acid formulations help maintain healthy skin membranes. They also help to seal the skin barrier so it performs its role of maintaining moisture much better,” says Hudson. Also, keep make-up and nail choices natural and neutral. This will prevent pores from clogging and create a look of sophisticated elegance.

1. Colorescience
   Pep-Up Concentrate
   Colorescience.com
2. Laboratoire Dr. Renaud
   InnovHyal Volumizing HydraSerum
   LDRenaud.com
3. Natura Bissé
   Lip Recovery Balm
   NaturaBisse.es
4. Purely Salt Spring
   bring the ‘Spring’ back
   PurelySaltSpring.com
5. Éminence Organic Skin Care
   Jasmine Tangerine
   Age-Defying Night Cream
   EminenceOrganics.com
6. Coola
   Plant UV Face SPF 30
   Unscented Moisturizer
   CoolaSuncare.com
7. Trind
   Trind Caring Color #CC162 Pale Chestnut
   Trind.ca
8. Kalaya
   Restore Body Treatment
   Kalaya.ca